for Promomed

Update: 11.03.2025

Last week: 9 week 2024 (24.02.2025 - 02.03.2025)

Last full month: February 2025

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 9 445 -0.5% 12.1% -1.1 20 103 216 -2.5% 8.8% -1 8.2%
MoM 37 047 9.5% 12.5% -0.4 80 317 567 15.8% 9.4% 0 13.1%
YTD 75 344 26.8% 12.7% 1.6 158 886 968 19.1% 9.3% -0.3 10.5%
MAT 437 355 23.4% 12.6% 3.1 864 541 603 22.1% 9.3% 1.2 -6.9%
BRAINMAX
WoW 2 536 8.6% 100.0% 0 8 461 772 4.7% 100.0% 0 8.6%
MoM 9 443 11.3% 100.0% 0 32 675 026 8.0% 100.0% 0 11.3%
YTD 19 157 119.8% 100.0% 0 67 073 937 113.6% 100.0% 0 119.8%
MAT 93 106 83.7% 100.0% 0 322 396 983 82.6% 100.0% 0 83.7%
GOLDLINE PLUS
WoW 16 643 3.9% 45.1% -0.3 53 794 468 4.8% 36.3% 0 4.6%
MoM 65 902 0.9% 45.0% -0.4 214 432 366 1.4% 36.5% -1.2 1.8%
YTD 138 972 -2.9% 45.2% 1.4 450 972 800 -2.5% 37.0% 0.9 -6.0%
MAT 824 978 -6.0% 45.7% 0.4 2 591 144 365 -5.8% 37.3% -2.1 -6.7%
MIGRENIUM
WoW 8 723 5.6% 0.4% 0 3 070 253 7.6% 0.5% 0 4.8%
MoM 35 529 7.2% 0.4% 0 12 281 102 6.2% 0.5% 0 0.2%
YTD 73 156 -32.3% 0.4% -0.2 25 418 441 -14.5% 0.5% -0.1 1.6%
MAT 532 895 -17.2% 0.5% -0.1 177 343 379 33.1% 0.6% 0.1 0.5%
MODELAX-N
WoW 33 001 -2.7% 20.9% -1.2 17 228 201 -1.8% 15.1% -0.6 2.7%
MoM 138 451 5.0% 22.4% 1.3 71 486 517 5.4% 15.9% 1.1 -0.9%
YTD 286 886 8.4% 21.7% 0 147 842 822 38.6% 15.3% 2.1 8.6%
MAT 1 485 807 17.1% 21.7% 2.2 700 432 373 60.4% 14.5% 3.5 5.0%
REDUXIN
WoW 12 118 6.5% 32.9% 0.6 67 336 377 4.9% 45.4% 0 4.6%
MoM 47 539 4.1% 32.5% 0.7 264 568 793 8.3% 45.0% 1.5 1.8%
YTD 98 761 -9.5% 32.1% -1.3 539 166 826 -8.5% 44.2% -1.8 -6.0%
MAT 585 124 -7.3% 32.4% -0.2 3 113 290 846 4.5% 44.8% 2.1 -6.7%
REDUXIN FORTE
WoW 3 857 8.7% 10.5% 0.4 17 305 807 8.5% 11.7% 0.4 4.6%
MoM 15 088 7.4% 10.3% 0.5 67 355 303 6.8% 11.5% 0.2 1.8%
YTD 30 963 8.0% 10.1% 1.3 138 736 601 8.8% 11.4% 1.4 -6.0%
MAT 169 662 0.5% 9.4% 0.7 732 870 956 6.8% 10.6% 0.7 -6.7%
SALVISAR
WoW 14 498 -6.8% 1.9% -0.2 7 086 647 -5.4% 1.9% -0.2 2.7%
MoM 64 379 17.6% 2.2% 0.4 30 950 520 19.7% 2.0% 0.4 -2.1%
YTD 126 584 72.8% 2.0% 0.9 60 331 491 127.6% 1.9% 1 -3.9%
MAT 625 118 31.8% 1.6% 0.5 274 764 553 72.9% 1.5% 0.5 -6.3%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 75 344 26.8% 12.7% 1.6 158 886 968 19.1% 9.3% -0.3 10.5%
BRAINMAX 19 157 119.8% 100.0% 0 67 073 937 113.6% 100.0% 0 119.8%
GOLDLINE PLUS 138 972 -2.9% 45.2% 1.4 450 972 800 -2.5% 37.0% 0.9 -6.0%
MIGRENIUM 73 156 -32.3% 0.4% -0.2 25 418 441 -14.5% 0.5% -0.1 1.6%
MODELAX-N 286 886 8.4% 21.7% 0 147 842 822 38.6% 15.3% 2.1 8.6%
REDUXIN CAPS 98 761 -9.5% 32.1% -1.3 539 166 826 -8.5% 44.2% -1.8 -6.0%
REDUXIN FORTE 30 963 8.0% 10.1% 1.3 138 736 601 8.8% 11.4% 1.4 -6.0%
SALVISAR 126 584 72.8% 2.0% 0.9 60 331 491 127.6% 1.9% 1 -3.9%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 437 355 23.4% 12.6% 3.1 864 541 603 22.1% 9.3% 1.2 -6.9%
BRAINMAX 93 106 83.7% 100.0% 0 322 396 983 82.6% 100.0% 0 83.7%
GOLDLINE PLUS 824 978 -6.0% 45.7% 0.4 2 591 144 365 -5.8% 37.3% -2.1 -6.7%
MIGRENIUM 532 895 -17.2% 0.5% -0.1 177 343 379 33.1% 0.6% 0.1 0.5%
MODELAX-N 1 485 807 17.1% 21.7% 2.2 700 432 373 60.4% 14.5% 3.5 5.0%
REDUXIN CAPS 585 124 -7.3% 32.4% -0.2 3 113 290 846 4.5% 44.8% 2.1 -6.7%
REDUXIN FORTE 169 662 0.5% 9.4% 0.7 732 870 956 6.8% 10.6% 0.7 -6.7%
SALVISAR 625 118 31.8% 1.6% 0.5 274 764 553 72.9% 1.5% 0.5 -6.3%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 9 445 -0.5% 12.1% -1.1 20 103 216 -2.5% 8.8% -1 8.2%
BRAINMAX 2 536 8.6% 100.0% 0 8 461 772 4.7% 100.0% 0 8.6%
GOLDLINE PLUS 16 643 3.9% 45.1% -0.3 53 794 468 4.8% 36.3% 0 4.6%
MIGRENIUM 8 723 5.6% 0.4% 0 3 070 253 7.6% 0.5% 0 4.8%
MODELAX-N 33 001 -2.7% 20.9% -1.2 17 228 201 -1.8% 15.1% -0.6 2.7%
REDUXIN CAPS 12 118 6.5% 32.9% 0.6 67 336 377 4.9% 45.4% 0 4.6%
REDUXIN FORTE 3 857 8.7% 10.5% 0.4 17 305 807 8.5% 11.7% 0.4 4.6%
SALVISAR 14 498 -6.8% 1.9% -0.2 7 086 647 -5.4% 1.9% -0.2 2.7%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 37 047 9.5% 12.5% -0.4 80 317 567 15.8% 9.4% 0 13.1%
BRAINMAX 9 443 11.3% 100.0% 0 32 675 026 8.0% 100.0% 0 11.3%
GOLDLINE PLUS 65 902 0.9% 45.0% -0.4 214 432 366 1.4% 36.5% -1.2 1.8%
MIGRENIUM 35 529 7.2% 0.4% 0 12 281 102 6.2% 0.5% 0 0.2%
MODELAX-N 138 451 5.0% 22.4% 1.3 71 486 517 5.4% 15.9% 1.1 -0.9%
REDUXIN CAPS 47 539 4.1% 32.5% 0.7 264 568 793 8.3% 45.0% 1.5 1.8%
REDUXIN FORTE 15 088 7.4% 10.3% 0.5 67 355 303 6.8% 11.5% 0.2 1.8%
SALVISAR 64 379 17.6% 2.2% 0.4 30 950 520 19.7% 2.0% 0.4 -2.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs